Mid-Market ERP
Client was a leading provider of mid-market ERP solutions to several vertical, mid-market segments. As part of this growth strategy engagement, we assessed growth options along adjacent geographic, vertical and customer segment growth vectors.
As part of the analysis, we identified specific markets, determined the addressable market size, and assessed potential fit with the client’s existing market presence and organizational capabilities. As part of the final growth strategy, we recommended specific target segments, their relative priority and specific market entry considerations.
The client has successfully implemented the recommended growth strategy and we have conducted two follow-up engagements to fine-tune elements of the strategy.